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Brand Strategy Update: Streamlining Packaging Graphics

Brand Strategy Update: Streamlining Packaging Graphics

by Madison Keltner | Feb 14, 2024 | Dealer Update

Last year, KNG made the decision to change its branding strategy. We are shifting from our previous “Modified Regional Brand Strategy” to a new “Unified Brand Strategy (UBS).” This change aims to merge the Kent and Blue Seal brands/trust marks in the market, erasing the boundaries between them.

New Innovative Solutions Product – EFFICOR

New Innovative Solutions Product – EFFICOR

by Madison Keltner | Feb 14, 2024 | Dealer Update, KNG News

EFFICOR can save producers nearly $2 per head in feed cost savings.

Product Spotlight: Kent EnergiLass Rumen Booster Plus 250# (1161 Worthington) / (4461 Flemingsburg)

Product Spotlight: Kent EnergiLass Rumen Booster Plus 250# (1161 Worthington) / (4461 Flemingsburg)

by Madison Keltner | Feb 14, 2024 | Dealer Update

Kent EnergiLass Rumen Booster Plus is the key for stressed cattle in the feedlot or pasture.

New and Improved Native Performance Dog Food Hitting Shelves Soon

New and Improved Native Performance Dog Food Hitting Shelves Soon

by Madison Keltner | Feb 14, 2024 | Dealer Update, KNG News

Native Performance Dog Food packaging is getting a facelift to showcase new features and benefits.

Spring Chick Days Marketing Campaign: Flock to Success

Spring Chick Days Marketing Campaign: Flock to Success

by Madison Keltner | Feb 14, 2024 | Dealer Update, KNG News

As backyard farmers are preparing for spring, we are excited to share our Home Fresh marketing campaign for Chick Days.

ATTENTION: NEW CODES, UPCs AND UPDATED BAGS FOR SOME INSPIRE HORSE PRODUCTS COMING SOON!

ATTENTION: NEW CODES, UPCs AND UPDATED BAGS FOR SOME INSPIRE HORSE PRODUCTS COMING SOON!

by Madison Keltner | Feb 14, 2024 | Dealer Update, Uncategorized

Effective at the end of February and early March, Blue Seal Inspire Strider, Inspire Charger, Inspire Trotter, and Inspire Hay Stretcher (Large Pellets) will have a new product code, new UPC, and an updated bag featuring KNG’s new “Unified Branding Strategy” (UBS).

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If you have any questions, please contact KNG Inside Sales at [email protected] or 866.647.1212.

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