As backyard farmers are preparing for spring, we are excited to share our comprehensive Home Fresh marketing campaign for Chick Days. Our goal is to create a buzz, engage our audience, and drive consumers to your stores.
This year, we are adopting a new programmatic platform for display and investing in remarketing to push coupon downloads. We are focusing on high impression placements, with a robust media mix across a variety of channels and tactics including print ads, digital media, programmatic display, social media, podcasts, and remarketing.
The media flowchart above shows additional details on placement and timing. We are expecting to reach over 30 million impressions, more than quadrupling our impressions from 2023. With more impressions, comes more coupon downloads, and more customers into your store!
To support Chick Days, we have updated marketing materials and they are now orderable on KNG Central. Click here to order.
Check out the full list of items, including digital assets for social and email coming soon! Happy Chick Days!