Effective at the end of February and early March, Blue Seal Inspire Strider, Inspire Charger, Inspire Trotter, and Inspire Hay Stretcher (Large Pellets) will have a new product code, new UPC and an updated bag featuring KNG’s new “Unified Branding Strategy” (UBS). Please start to use these codes for all ordering. Price sheets and Dealer Net will be updated for the week of February 26 as noted for Inspire Strider and Inspire Charger and in March the changes will go into effect for Inspire Trotter and Inspire Hay Stretcher Large Pellets. For a short time, these products will ship in Blue Seal general purpose bags until the end of February or early March.
The obvious questions are: Why new codes and what does “Unified Brand Strategy” mean along with why are we making this change? Excellent questions! Kent Nutrition Group has made the decision to change its branding strategy, learn more about the Unified Branding Strategy and why we are making this change.
Stay tuned for additional information and complete updates regarding product lines/families that will be affected by this new strategy along with additional advertising/marketing details later this spring.