Home Fresh Final Wave Arriving!
New Look, Same Great Performance. Learn more about all the details around the Home Fresh Refresh, including training, launch materials, and how to prepare your customers for the transition.
NEW Home Fresh Alpaca Soft Crunch
Our NEW extruded Alpaca product is the ideal addition to our Alpaca/Llama family!
Keepin’ It Fresh This Chick Days Season 🐥
Don’t Forget Your Home Fresh® Swag! Chick Days are here, and it’s the perfect time to add some extra fun and visibility to your store with Home Fresh swag, available to order now. Items like Keepin’ It Fresh T‑shirts, air fresheners, and stickers are a simple way to...
EnTrust Pet Foods Spotlight – Sensitive Stomach & Skin Formula: Salmon Meal and Rice Recipe
Introduced in 2025 to help address the needs of dogs with possible food sensitivities, our new EnTrust Sensitive Stomach & Skin Formula with salmon meal as its major protein source has seen an 900% increase in year over year sales.
Product Spotlight: EnergiLass® SUPER HI-MAG 12
Rapid spring pasture growth can increase the risk of grass tetany. Providing additional magnesium with EnergiLass Super Hi-Mag 12 can help reduce that risk this spring.
Sentinel 3.0 Updates
As we transition into the new Sentinel 3.0 packaging and begin rolling out new additions to the Sentinel product line, we want to ensure you always have access to the most current information.