The Name is Changing. The Mission is Not.
For more than 20 years, Native has fueled the passion and performance of active dogs. Today, we’re introducing a new name that better reflects what our nutrition has always been designed to do: Fuel the Athlete in Every Dog. Whether they hunt, retrieve, track, swim, compete, work or simply enjoy an active lifestyle, Active™ is built to support every canine athlete. Native built our legacy, Active builds our future.
Why the Change?
The new Active brand name:
- Clearly communicates performance nutrition
- Better reflects movement, energy and activity
- Quickly and simply communicates the brand purpose
- Better aligns with the EnergyFIT™ System
- Strengthens and expands our position for future growth
What is Changing?
- Brand name
- Name on the bag
- Marketing assets
What is NOT Changing?
- Same proven formulas
- Same quality standards
- Same EnergyFIT levels
- Same performance nutrition philosophy
- Same commitment to canine athletes
- Same product codes and UPCs
Digital Updates & Brand Launch Events
As part of the transition, we’ve updated our digital presence to reflect the new Active brand. Visitors can now find updated product information, resources and brand messaging at ActiveDogFood.com, and our social media channels have been refreshed with the new Active branding. Be sure to follow @ActiveDogFood on Facebook and Instagram to stay connected with us.
See Active in Action at DockDogs World Championship
We’re excited to officially unveil the new Active branding at the DockDogs World Championship, taking place November 10-15 in Madison, Wisconsin. This will be the first major event featuring the new Active brand, giving attendees an opportunity to experience the refreshed look while learning more about the same trusted performance nutrition that has fueled canine athletes for more than 20 years. If you’re attending the event, be sure to stop by!
Materials & Resources
To support a smooth transition, we’ve developed a variety of tools and materials, including transition communications, POP materials, educational resources and digital assets designed to help you confidently communicate the change to your customers.
Orderable Materials:
- Transition Poster
- Transition Shelf Wobbler
- Small Banner
- Large Banner
- Brochure
- Shelf Talkers
- Counter Mat Insert
- Find Your Level Poster
- NEW EnergyFIT Wheel
- Sticker Sheets
- Hat
Downloadable Assets:
Stay tuned for more materials and resources coming soon!