2027 First Half Promotion Preview
This summary provides an advance look at planned KENT® promotions for the first half of 2027.
Native® is Now Active™!
Native® built our legacy. Active™ builds our future. Meet the new name behind the same trusted nutrition, created to fuel the athlete in every dog.
Home Fresh® Update: Guinea Pig & Pond Stocker
Explore the expanding Home Fresh® line-up, featuring new Home Fresh Guinea Pig and Pond Stocker products, and keep up to date on the latest brand updates.
Simply Lite Joins the Sentinel Care® Family
Simply Lite will soon be transitioning into the Sentinel Care® line of equine supplements with a new bag size.
Home Fresh® Product Spotlight: Alpaca Soft Crunch
Soft crunch. Complete nutrition. Happy alpacas. Home Fresh® Alpaca Soft Crunch features easy-to-digest extruded nuggets designed to help maximize nutrient absorption, with complete and balanced nutrition to support alpacas through every life stage.
Beef Product Spotlight: Framework® Performance Co-Product Balancer 1600R & EnergiLass® 25 EnRG
See how Framework® Performance Co-Product Balancer 1600R and EnergiLass® 25 EnRG can support your herd now for a successful calving season this spring.