As we transition into the new Sentinel® 3.0 packaging and introduce exciting additions to the Sentinel product lineup, we want to ensure you always have the most current product and marketing information at your fingertips. Below is a quick overview of what’s new and what’s coming next.
Product Updates
Now Transitioned & Beginning to Appear on Shelves
These products have updated packaging and branding and are already moving through the plants:
- Sentinel Active Senior
- Sentinel Care MultiSentials
- Sentinel Care Topline 30
- Sentinel Carb-Guard (now with gutWise Technology)
- Sentinel Fiber Pro (formerly Sentinel XT Pro)
- Sentinel Fiber Show (formerly Sentinel XT Show)
- Sentinel Grow & Excel
- Sentinel Hay Stretcher Small & Large Pellet (formerly Inspire)
- Sentinel Mare & Foal (formerly Inspire PEAK)
- Sentinel LifeTime
- Sentinel Performance LS
- Sentinel Safe Start
- Sentinel Secure (formerly Inspire PEAK)
- Sentinel Senior
- Actify
- Charger
- Pacer
- Perform 13 (formerly Inspire PEAK 12 & 14 Textured)
- Racer
- Trotter
Transitioning in July
Expect these updated formulas and bags to begin appearing next:
- Sentinel Growth (formerly Inspire PEAK)
- Sentinel Care Omegatin
- Marathon
- Strider (now with 6% fat and prebiotics)
Discontinued Products
- Sentinel XT Grow
- Recommended replacements: Sentinel Safe Start, Sentinel Mare & Foal, Sentinel Growth
- Inspire PEAK Performance Amp
- Recommended replacements: Sentinel Performance LS, Sentinel Fiber Show, Sentinel Secure
For a complete overview of all product transitions, please reference the Transition Chart.
Marketing & Sales Tools Now Available
To support your conversations with customers and help you communicate the Sentinel 3.0 evolution clearly, the following materials have been updated and released:
- Bag Images
- FAQs
- Product Transition Chart
- Sentinel 3.0 Overview Sheet
- Product Pages
- Nutrition Guide
- Brochure
- Social Media Graphics
- New Look Wobbler
- Shelf Talkers
- Transition Poster
- Transition Shelf Cards
- Sentinel Banner (4 x 2 ft)
- Full Line Banner (8 x 3 ft)
- 100% Extruded Banner (8 x 3 ft)
- Stall Banner (3 x 2 ft)
- Sentinel Header Panel
- Sentinel Segments Header Panel
- 100% Extruded Header Panel
- Aisle Violator with $7 off Coupon Pad
- Counter Mats with Transition Information
These tools are designed to help your teams explain the refreshed packaging, new product names, updated formulations, and the enhancements behind Sentinel 3.0.
We’re Here to Support You
The evolution of Sentinel® 3.0 is an exciting step forward, and we’re committed to keeping you equipped with timely tools and information throughout this transition. We will continue to keep you updated through our bi‑monthly emails and by regularly refreshing materials and resources as they become available. If you have questions or need additional support, please don’t hesitate to reach out.