Our Sentinel brand awareness campaign continues to build, reinforcing a simple and meaningful promise:
Sentinel helps all horses live healthier lives.
As the campaign evolves, we’re moving beyond simply stating that message and beginning to show it in action. This next phase—“Let Us Show You”—puts real horses and real customer experiences at the center.
Showing the Proof Behind the Promise
Sentinel has a strong story grounded in nutrition and science, but what resonates most with horse owners is seeing real results. That’s exactly what this phase is designed to do.
By highlighting customer stories, we’re bringing to life:
- Horses succeeding in performance, thriving through every life stage, and even defying the odds
- The impact of consistent, quality nutrition
- Real experiences from people who trust Sentinel
These stories are authentic and relatable, reinforcing that REAL horses live healthier lives with Sentinel. Here are two featured stories currently live:
Cricket — The foal who beat the odds Cricket’s story is one of resilience. Born with significant challenges and not expected to survive, Cricket is now thriving—showcasing the impact that attentive care and proper nutrition can have, even in the toughest situations. 👉 Watch Cricket’s story here.
Talia — A senior horse still rising to the challenge 
Talia’s story highlights longevity and continued performance. As a senior horse still competing at 20 years old, Talia demonstrates how proper nutrition supports horses not just early on, but throughout every stage—including the years when performance still matters most. 👉 Watch Talia’s story here.
What you may notice in the market
This storytelling approach is coming to life across a variety of channels, all working together to guide customers toward a deeper understanding of the brand.
You may start to see:
- Video content inviting customers to “Watch the Story”
- Educational experiences encouraging them to “See the Science”
- Social, digital, email, and print placements featuring real horses and real results
Each touchpoint is designed to build familiarity and trust, often before customers ever walk into your store.
Making the Campaign Real for Your Customers
As customers engage with these stories, they’re coming into your store with greater awareness and confidence. This naturally moves conversations forward, builds trust, and makes it easier to connect them to the right nutrition solution.
There’s an opportunity to extend this momentum at the local level, starting with simple, everyday interactions. Reference these stories in conversations, share them on your social channels, and connect them to customer needs. These everyday moments help make the Sentinel story more personal and relatable.
COMING SOON: We’ll also be rolling out additional tools—such as social assets and in-store materials—in the coming months to help you bring these stories to life even further.
In summary
This next phase builds on the awareness we’ve created by adding something even more powerful—real-world proof.
We’re helping customers connect the dots between nutrition and results, in a way that feels both credible and relatable.
Sentinel helps all horses live healthier lives—and now, customers can see it for themselves.