Updated MAP Policy Effective Immediately
Updated October 1, 2025. View products subject to the updated minimum advertised price (MAP) policy.
KNG Collectibles and Calendars Coming Soon!
Stay tuned for more information on how to order KNG calendars, trucks, and ornaments.
Promotion Overview: July – December 2025
View the Kent and Blue Seal promotion summary sheet for July – December 2025.
Good News!
Please welcome these new team members to our KNG family!
New Dealer Show Awards Program
Encourage your customers to submit their show wins and have a chance at earning Dealer Dollars and free feed through the new Dealer Show Awards Program.
New Resource: Pet Nutrition Guide
Empower your customer conversations with the new Pet Nutrition Guide—a comprehensive, science-based resource covering Native®, EnTrust®, Kent®, and Blue Seal® Classics to help you recommend the best nutritional solutions for every pet.