LOOK FOR OUR NEW HOME FRESH® POULTRY, RABBIT, & GOAT BAGS
Building upon extensive consumer research and unprecedented product research, development and testing, Home Fresh® packaging is getting a FRESH new look with attention-getting visuals that deliver our new 100% Freshness Guaranteed promise to the consumer.
Our new packaging highlights key features and benefits customers need to make informed decisions on the right feed for their animals across all life stages.
Due to the extensive breadth of our Home Fresh® product line, we are launching new packaging in three waves. Our extensive line of Poultry products began shipping in new packaging ahead of schedule late November.
- Wave 1 Poultry December 2025
- Wave 2 Rabbit, Goat February 2026
- Wave 3 Sheep, Swine, Llama/Alpaca April 2026
Due to the vast number of bags across our entire Home Fresh portfolio, we will be working through older bags prior to transitioning into new. Some products will transition faster than others, plant by plant.
MARKETING SUPPORT & RETAIL MATERIALS
The following poultry materials are available for order:
- Poultry Product Guide (brochure)
- Poultry Banner
- Poultry Feeding Chart (poster or counter mat insert)
- Poultry Transition Poster
- Poultry Aisle Violator (with coupon pad)
- Poultry Wobbler
- Poultry Counter Mat Insert
- Poultry Shelf Talkers
- General Home Fresh Header Panel
Wave 2 Rabbit and Goat materials are available in digital format and will soon be orderable:
- Wave 2 Launch Overview
- Rabbit & Goat Transition Poster
- Coming Soon: Rabbit Product Guide
- Coming Soon: Goat Product Guide
- Coming Soon: Shelf Talkers
- Coming Soon: Multi-Species Bag Transition Aisle Violator
Downloadable assets and resources for all waves are available on Central:
- Product Feature Posters
- Feed Samples
- Bag Images
- Social Graphics
- Product Pages
- NEW Poultry Product Training Videos!
We continue to add to our resource library and orderable materials as they become available. Keep this KNG Central folder saved as a FAVORITE to be first to see these new product materials and promotional support.