As we transition into the new Sentinel® 3.0 packaging and introduce exciting additions to the Sentinel product lineup, we want to ensure you always have the most current product and marketing information at your fingertips. Below is a quick overview of what’s new and what’s coming next.
Product Updates
Now Transitioned & Beginning to Appear on Shelves
These products have updated packaging and branding and are already moving through the plants:
- Sentinel Grow & Excel
- Sentinel Care Topline 30
- Sentinel Mare & Foal (formerly Inspire PEAK)
- Sentinel Secure (formerly Inspire PEAK)
- Sentinel Hay Stretcher Small Pellet (formerly Inspire)
- Sentinel Fiber Pro (formerly Sentinel XT Pro)
- Sentinel Care MultiSentials
Transitioning in April/May
Expect these updated formulas and bags to begin appearing next:
- Sentinel Senior
- Sentinel Performance LS
- Sentinel Safe Start
- Sentinel Active Senior
- Sentinel Carb-Guard (Now with GutWise Technology)
- Sentinel Hay Stretcher Large Pellet (formerly Inspire)
- Perform 13 (formerly Inspire PEAK 12 Textured and Inspire PEAK 14 Textured)
For a complete overview of all product transitions, please reference the Transition Chart.
Marketing & Sales Tools Now Available
To support your conversations with customers and help you communicate the Sentinel 3.0 evolution clearly, the following materials have been updated and released:
- Bag Images
- FAQs
- Product Transition Chart
- Sentinel 3.0 Overview Sheet
- Product Pages
- Brochure (now orderable)
- Social Media Graphics
- Counter Mats with Transition Information (now orderable)
- New Look Wobbler
- NEW Shelf Talkers
- NEW! Transition Poster
- NEW Transition Shelf Cards
- Coming Soon:
- Outdoor banners
- Stall banners
- Header panels
- Aisle violator with coupon
These tools are designed to help your teams explain the refreshed packaging, new product names, updated formulations, and the enhancements behind Sentinel 3.0.
We’re Here to Support You
The evolution of Sentinel® 3.0 is an exciting step forward, and we’re committed to keeping you equipped with timely tools and information throughout this transition. We will continue to keep you updated through our bi‑monthly emails and by regularly refreshing materials and resources as they become available. If you have questions or need additional support, please don’t hesitate to reach out.