SAFE TO FEED WILD BIRDS

Jan 2022

In July 2021, a mysterious bird illness was reported. The Audubon Society, as well as the Cornell Lab of Ornithology recommended taking down bird feeders out of an abundance of caution. This severely impacted bird seed sales for many dealers.

Are your customers aware that now the Audubon society has rescinded this statement? It is perfectly safe to feed our feather friends again! See this statement from the Central NY Audubon society, and consider printing it out and displaying it by both your cash register, your wild bird section, and other high traffic areas in your store.

As we enter peak ‘bird feeding season’ – lets educate our customers a little to help drive sales and help them feel comfortable feeding the birds again. Remember, bird seed and feeders can make GREAT Christmas gifts for the hard to buy for family members! Please see the linked infographic from Wild Bird Feeding Institute about creating the best backyard for birds.

Additional marketing materials can also be found on Dealer Club.