As we head into a heavy coupon season with increased traffic and major advertising campaigns for Home Fresh and Sentinel, please ensure all redemptions are processed through the correct channels. This helps us maintain accurate tracking, timely reimbursement, and a smooth customer experience. As a reminder:
✔️ BARCODED Coupons → Redeem Through INMAR
This includes:
- Physical coupons
- Printable/email coupons
- Any coupon that includes a scannable barcode
All barcoded offers must be submitted through INMAR for proper processing and reimbursement.
✔️ Non‑Barcoded Offers → Run Through Astro
Use Astro for:
- In‑store promotions
- Loyalty rewards
- Dollar‑off incentives
- Any offer without a barcode
These should not be sent to INMAR.
✔️ Certificates (Free Bag Winners) → Send to Marketing
Certificates are:
- Non‑barcoded
- Given to customers who won free or discounted feed at a show, event, or promotional activity
- Often designed with a QR code to help customers locate their nearest KENT retailer
These certificates include instructions for redemption and must be sent directly to the marketing team for reimbursement, not IMNAR or Astro.
Keeping these processes clean ensures timely reimbursement, accurate tracking, and the best customer experience during our busiest promotional season.
If you have any questions about which system to use, please reach out to Sierra at [email protected] for assistance.