Help your customers raise strong chicks with Home Fresh® Poultry Starters 💪
Spring is here and we are ready for your spring chicks’ arrival! Our Chick Days plans are in full swing, with a full promotion plan and dedicated point-of-sale available in support of the season’s BIGGEST poultry sales window.
Enjoy big savings 💰
We are offering multiple discounts this spring and encourage you to pass these savings along to your customers as they begin raising new chicks and later transition to our Home Fresh layer feeds. Receive $1.50 off per 50-lb bag, $1.20 off per 40-lb bag, and 75¢ off 25-lb bags of Home Fresh poultry starter feeds March 1 – April 30, 2025. Learn more about these savings.
Learn how we are driving customers to your stores for Chick Days 🐣
Our Chick Days advertising campaign will reach over 17 million backyard poultry customers, driving them to your store so they can take advantage of the great offers on Home Fresh Poultry Starter products. The campaign will run from March through May, across a wide variety of geo-targeted media, including the following:
- Display ads on Google, Grit, Countryside, and more
- Full page print ads in our top performing publications from last year including Chicken Whisperer and Hobby Farms
- eNewsletters and Custom eBlasts with sponsorships in Backyard Poultry, Mother Earth News, Chickens, etc.
- Paid Social on Facebook, Instagram, Quora, and Reddit
- Outbound email campaign to our poultry database
- NEW Sweepstakes with Mother Earth News!
In addition, our Home Fresh Facebook and Instagram pages are taking off with 1,757 new followers so far this Chick Days season! We are excited to continue this growth and see how it will further the brand awareness of Home Fresh. This is the first year we have partnered with social media influencers and one of the biggest hatcheries, Murray McMurray Hatchery located in Webster City, IA.
New marketing materials available!
Updated marketing materials are now available for order, including enhanced seminar kits to support your in-store educational events.
