PHASE II is finishing up! We’re quickly moving into the execution phase. The more visual aspects of this launch are on their way, designed to help you sell more than ever before.
- Plants were able to start manufacturing using the new cattle bag designs on August 1
- Product should start showing up at your dealership the middle of August, depending on how much finished goods plants still have in the old bags on their floors
- Dealer launch kits that contain valuable transition information and point-of-sale items are in production and should ship to dealers by the end of August. Please check with your Territory Sales Manager regarding kit contents.
- Not every dealer will receive a launch kit. Many kit materials will be available on KNG Central under “ORDER”.
- Marketing tactics including planned print ads, digital ads, videos, social media and more are slated to begin in October
- A dealer training session for Phase II was held on June 15 where subject matter experts discussed the new products and transitions within the beef portfolio. If you missed that webinar, you can access the recording by going to KNG Central and logging into your KNG U account.
Be sure to reach out to your Territory Sales Manager if you have any questions on Phase II of the Beef 2.0 launch.