Dr. Randy Raub, Jeanne van der Veen and Kristyn Sturken just returned from the AAEP Show (American Association of Equine Practitioners) in San Antonio, TX. This show is held annually and moves throughout the U.S. with equine veterinarians and vet techs attending from all over our market.
This year we featured everything Sentinel! We had video running in the booth with testimonials from veterinarians and horse owners. We had a drawing for an RTIC cooler and 500# of feed along with featuring several of our Sentinel products in the booth. We worked closely with Equine Network (Practical Horsemen, Horse & Rider, EQUUS, The Horse) and were a social media sponsor.
We had steady traffic for the three days and answered many questions about our products. There was excellent interest in extruded horse feed and Sentinel Care Gastric Support.
We had two short videos filmed in our booth by Equine Network that were shared on social media, both featuring Dr. Raub. The first video showed Dr. Raub discussing extruded feed and included a pressure test and water demo that showcased key benefits to the horse. The second video discussed what to look for in a gastric support supplement and highlighted the new Sentinel Care Gastric Support. Look for these videos soon to be highlighted on KNG social media and our websites.
We will be following up with all the attendees with an email campaign and direct communication.