The Equine Affaire show in West Springfield, MA just came to a close and we saw a great crowd this year. The Blue Seal booth was a buzz with steady traffic for four days! It was great to see horse owners excited to be at the show, asking questions and making purchases! We showcased many Sentinel products plus several other Inspire and Inspire PEAK products. A daily drawing was held each day for a grooming tote bag, horse cooler blanket, a bag of Rounders and 10 free bags of feed! Four lucky winners were selected and contacted throughout New England and New York.
Rounders Horse Treat and Crunchers Dog Biscuit samples were handed out along with many, many coupons for Blue Seal equine products! Lots of interest in Sentinel extruded horse feeds especially Sentinel Active Senior and Sentinel Simply Lite! Other most talked about products included Sentinel Care Equine Choice Topline 30, Sentinel Care Omegatin and Sentinel Care Gastric Support. We also highlighted the NEW Inspire PEAK Secure high-fat pellets with very good interest.
Dr. Randel Raub, KNG’s Director of Research & Nutrition, was a featured speaker this year with two presentations on Saturday including “How Much Foo is Required in Foo Foo Dust?” (Understanding Quality and Efficacy in Nutritional Supplements) and “What Can Your Horse Tell You About Your Nutrition Program.”
We closed the show this year having had many very good conversations with horse owners, answering their questions and helping them select the best equine feed for their horse. Horse owners came from all over New England and New York and beyond including Virginia and the Mid-Atlantic area and further into the Midwest! Looking forward to those horse owners visiting your stores and looking forward to 2023!
