Unified Brand Strategy Update: Product Transition Guide
As we make the switch to our new unified packaging, see the transition document for all product code, UPC code, and bag code changes.
Unified Brand Strategy Update: Inspire Hay Stretcher Large Pellet
Kent Nutrition Group is shifting to a Unified Brand Strategy, affecting Inspire Hay Stretcher Large Pellets product code, UPC, and packaging.
Brand Strategy Update: Streamlining Packaging Graphics
Last year, KNG made the decision to change its branding strategy. We are shifting from our previous “Modified Regional Brand Strategy” to a new “Unified Brand Strategy (UBS).” This change aims to merge the Kent and Blue Seal brands/trust marks in the market, erasing the boundaries between them.
ATTENTION: NEW CODES, UPCs AND UPDATED BAGS FOR SOME INSPIRE HORSE PRODUCTS COMING SOON!
Effective at the end of February and early March, Blue Seal Inspire Strider, Inspire Charger, Inspire Trotter, and Inspire Hay Stretcher (Large Pellets) will have a new product code, new UPC, and an updated bag featuring KNG’s new “Unified Branding Strategy” (UBS).