Unified Brand Strategy Update: Product Transition Guide

Last year, Kent Nutrition Group made the decision to change its brand strategy. We shifted from our previous “Modified Regional Brand Strategy” to a NEW “Unified Brand Strategy”. This change aims to merge the Kent and Blue Seal brands/trust marks in the market, erasing the boundaries between them. You will soon find both Kent and Blue Seal brands on our packaging instead of separate packaging for each brand. In addition, our products will now only have one product code and one UPC. Affected product lines include: Home Fresh, Sentinel, Sentinel XT, Sentinel Care, Inspire and Inspire PEAK.