Effective digital communication and navigating the online landscape can be hard; here are some key strategies for social media best practices ⬇️
📲 Know your audience. Your audience will be the customers you serve, so with every post, keep them in mind. Remember their interests, pain points, and aspirations. Some questions to ask yourself before creating content…
- What’s going on in the industry right now? What time of year is it for my customers? Breeding season? Weaning?
- What demographic of your customers are following you on social media? What operations or species are they involved in?
- What challenges are my customers saying they are facing right now?
📲 Craft engaging content. Content is king, but quality rules. Make it valuable, relatable, and shareable.
- Embrace visuals. Humans are visual creatures, leverage images, videos, or infographics to convey your message. A well-designed graphic can speak volumes 🗣️ We don’t recommend just “statuses” or copy-only posts.
- Be authentic. Authenticity builds trust. Share your wins, losses, and behind-the-scenes moments. People connect with REAL stories and businesses.
📲 Monitor your performance. Track your analytics, what posts get the most engagement? Is it the content that does this or the time of day? Maybe the hashtags used?
And as always, don’t forget the resources that are already available for you to use on your own channels.
What other questions do you have about digital communication or social media?
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