We are excited to share the details of the 2025 Sentinel marketing campaign! Thanks to your incredible support, the 2024 campaign was a huge success, boosting both awareness and sales conversion at retail. Here are some results from a 2024 survey of horse owners:
• Unaided awareness grew by +250%
• Aided awareness increased by +30%
• Consideration rose by +43%
• Purchase intent grew by +67%
These metrics show that more horse owners are noticing the Sentinel brand in influential publications, digital advertising, social media, and at major equestrian events like the Kentucky Three Day.
Our 2025 marketing tactics will focus on maintaining and building upon our current momentum. We aim to boost brand awareness, attract more customers to your store, and provide impactful merchandising materials to drive higher sales.
- Advertising: Sentinel will be featured in top publications like American Quarter Horse Journal, US Equestrian, Practical Horseman, and The Plaid Horse. We’ll appear through print, digital, social, and email, plus new video content and podcast sponsorships.
Here is a look at our media calendar:
- Social Media: We have seen incredible growth in both followers and engagement on our social media channels. We will continue to connect with our audience through educational blogs, success stories, and user-generated content showcasing the benefits of Sentinel.
- Sponsorships & Events: Sentinel is present at major horse shows, competitions, and industry events to enhance brand visibility and connect with the equestrian community. Notable sponsorships include the World Equestrian Center in Ocala, the Official Feed of the World Conformation Horse Association.
- Web Optimizations and SEO: Focusing on content and keywords related to horse nutrition, care and seasonal considerations, we aim to improve our search engine rankings and establish authority in the industry.
- Influencers: Collaborating with equestrian influencers from diverse disciplines like eventing, reining, showing, barrel racing, alongside large influential vet clinics, enables us to create content and testimonials that will promote Sentinel to new audiences.
With these tactics in place, Sentinel Horse Nutrition is positioned to make 2025 a year of growth and success, driving brand awareness, customer engagement, and sales. Let’s make it happen!