The Name is Changing. The Mission is Not.
For more than 20 years, Native has fueled the passion and performance of active dogs. Today, we’re introducing a new name that better reflects what our nutrition has always been designed to do: Fuel the Athlete in Every Dog. Whether they hunt, retrieve, track, swim, compete, work or simply enjoy an active lifestyle, Active™ is built to support every canine athlete. Native built our legacy, Active builds our future.
Why the Change?
The new Active brand name:
- Clearly communicates performance nutrition
- Better reflects movement, energy and activity
- Quickly and simply communicates the brand purpose
- Better aligns with the EnergyFIT™ System
- Strengthens and expands our position for future growth
What is Changing?
- Brand name
- Name on the bag
- Marketing assets
What is NOT Changing?
- Same proven formulas
- Same quality standards
- Same EnergyFIT levels
- Same performance nutrition philosophy
- Same commitment to canine athletes
- Same product codes and UPCs
Materials & Resources
To support a smooth transition, we’ve developed a variety of tools and materials, including transition communications, POP materials, educational resources and digital assets designed to help you confidently communicate the change to your customers.
Orderable Materials:
- Transition Poster
- Transition Shelf Wobbler
- Small Banner
- Large Banner
- Brochure
- Shelf Talkers
- Counter Mat Insert
- Find Your Level Poster
- NEW EnergyFIT Wheel
- Sticker Sheets
- Hat
Downloadable Assets:
Stay tuned for more materials and resources coming soon!