The My New Horse program, sponsored by Sentinel, WF Young, and Equine Network, was launched in August 2023. The goal was to create a community for new horse owners and be a hub of information for all things horse care, nutrition, health, budgeting, how-tos, etc.
The response to this program has been tremendous and we have seen that there was a real need to help equip horse owners with these resources. Since the launch, we have exceeded our expectations with over 105,000 active users on the site, with a 75% engagement rate, including 65,000 article views! In addition to brand awareness and content supported by Sentinel, we have captured over 2,000 leads in this short time period. We have begun to nurture these contacts through our Sentinel email campaign, which is a personalized experience with meaningful content delivered to their inbox based on their interaction with our emails, website, and social.
For 2024, we have a robust advertising plan with continued re-marketing efforts to encourage sign-ups and bring more contacts into the Sentinel database. My New Horse will be present at upcoming equine consumer shows, host webinars and social hours, and release more articles and video content that this audience is craving.
This is a great resource to direct anyone that is new to horse ownership, getting back into horses, or adding a new horse to their barn. Follow My New Horse on social media to stay connected to the great things we have planned for My New Horse!
My New Horse Website – mynewhorse.equusmagazine.com
Facebook – facebook.com/MyNewHorse
Instagram – instagram.com/newhorseowner
Check out this article – “Equine Feeding Fundamentals” – on My New Horse
