Our current loyalty programs have moved to Astro!
Astro is a fully automated platform designed specifically for the independent pet, feed and tack retailers, connecting them to consumer brands for loyalty programs, incentives, and exclusive offers. By transitioning our loyalty programs to Astro, we can drive traffic to your stores, simplify rewards for your customers, and streamline the entire process. Additional benefits include:
- Easier and quicker redemptions
- Automatic, no hassle reimbursements
- Exclusive in-store promotional offers
- Enhanced marketing capabilities
- Ability to integrate with POS
What’s changing?
True Blue Club is now Kent Blue Seal Equine.
The same great Sentinel and Inspire products still are included, but we’ve reduced the number of bags required to earn a free bag from 40 to 20!
Pet Food Frequent Buyer Program is now 2 distinct programs: EnTrust Pet Food and Blue Seal Classics.
EnTrust was relaunched this year and to support the brand, we’ve created an exclusive loyalty program specifically for our EnTrust customers.
Blue Seal Classics (Krunchies and Natural 26) now have their own dedicated shelf space as part of their independent program.
Native Kennel Club is now all-inclusive as Native Performance Dog Food program.
Previously open to kennels and breeders, this program is available to all canine athlete dog owners who love the superior nutrition of Native.
EXCLUSIVE OFFERS: We are launching with these exclusive Astro only offers. Enroll to pass these automatic discounts on to your customers.
- $5 off Home Fresh Rabbit feed
- $5 off Home Fresh Poultry feed
- $2 off Crunchers dog treats
- $2 off Rounders horse treats
How can Astro help you grow your business?
- Save valuable time keeping track of UPCs and paper coupons
- Boost customer retention
- Compete with Big Box Store loyalty programs
- Keep your customers up to speed with your latest offerings via email or through the customizable app
- POP materials like shelf talkers and social graphics are readily available
Next Steps
If you are already using Astro, enroll in our programs! Kent Blue Seal Astro Programs
If you’re not on Astro, learn more and sign up for your free trial here. The Astro team will train and onboard your employees, help you load your customer data, and assist with transitioning current loyalty members to your new programs.
For questions, email Astro at [email protected] or Sierra Sagastume at [email protected].
Stay tuned for more information on our transition timeline, communication to the current loyalty program users, and other resources.