This March, KENT Nutrition is rolling out a powerful new regional brand awareness campaign designed with one purpose in mind: to help our dealers win more attention, more engagement, and more producer traffic. The “No Bull” campaign cuts through the noise with bold stopping power and a message that speaks directly to what cattle producers care about most—straightforward nutrition that drives real herd performance.
For nearly 100 years, KENT has stood for exactly that. Performance-driven. Practical. Proven. The new creative is simply a reflection of who we’ve always been, expressed with unmistakable clarity.
The “No Bull” visual does more than capture attention—it communicates our philosophy in an instant:
- It’s a shorthand for our commitment to straightforward, science-backed nutrition.
- It reinforces a truth we can confidently stand behind.
- It reflects the direct, practical communication our customers respect.
- It earns trust by pairing bold simplicity with proven performance.
Bold messaging only works when it’s backed by credibility—and that’s where our nearly century-long heritage becomes our advantage. KENT is not a trend-driven brand. We are a nutrition company built on science, performance, and trust, and that legacy anchors this campaign.
Supporting truths that strengthen the message:
- Since 1926, we’ve prioritized performance.
- Our customers value clarity, confidence, and results.
- Our long-standing reputation gives weight to direct communication.
- This campaign reflects who we are—not who we’re trying to be.
Running from March through September, the paid media plan includes a strategic mix of print, digital, and social placements across the beef industry’s most trusted outlets, including Drovers and Working Ranch. These highly targeted platforms put KENT directly in front of cattle producers and guide them to a new beef-focused landing page on kentfeeds.com.
Dealers can expect increased visibility, stronger brand interest, and more producer engagement as the campaign appears across multiple touchpoints throughout the season. Additional details and dealer support materials will be shared as the campaign progresses.