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Home Fresh Refresh Keeps On Rolling!

Mar 2026

NEW HOME FRESH® POULTRY, RABBIT AND GOAT BAGS ARE HITTING SHELVES…AND MORE SPECIES ARE ON THE WAY!

Wave 1 Poultry packaging continues to build strong momentum and sales are surging. Wave 2, Rabbit and Goat, is just 30 days into their packaging introductions and all systems are a go. That brings us to our third and final wave 3, consisting of our sheep, swine and llama/alpaca products.  These species are scheduled for an April launch.

Our new Home Fresh® packaging design is built on extensive consumer research, unprecedented product research, development and testing. It’s getting a “Fresh” look with attention-getting visuals that deliver our new 100% Freshness Guaranteed promise to the consumer.

New packaging highlights key features and benefits customers need to make informed decisions on the right feed for their animals across all life stages.

Due to the extensive breadth of our Home Fresh® product line, we are launching new packaging in three waves.

  • Wave 1            Poultry                                          December       2025
  • Wave 2            Rabbit, Goat                                 February         2026
  • Wave 3            Sheep, Swine, Llama/Alpaca        April               2026

Due to the vast number of bags across our entire Home Fresh portfolio, we will be working through older bags prior to transitioning into new. Some products will transition faster than others, plant by plant.

MARKETING SUPPORT & RETAIL MATERIALS

Wave 3 Sheep, Alpaca/Llama, and Pig transition materials are available to download:


Wave 2 Rabbit and Goat materials are now available for order and download:


Downloadable assets and resources for all waves are available on Central:

We continue to add to our resource library and orderable materials as they become available.  Keep this KNG Central folder saved as a FAVORITE to be first to see these new product materials and promotional support.