LOOK FOR OUR NEW HOME FRESH® POULTRY BAGS
Building upon extensive consumer research and unprecedented product research, development and testing, Home Fresh® packaging is getting a FRESH new look with attention-getting visuals that deliver our new 100% Freshness Guaranteed promise to the consumer.
Our new packaging highlights key features and benefits customers need to make informed decisions on the right feed for their animals across all life stages.
Due to the extensive breadth of our Home Fresh® product line, we are launching new packaging in three waves. Our extensive line of Poultry products began shipping in new packaging ahead of schedule late November.
- Wave 1 Poultry December 2025
- Wave 2 Rabbit, Goat February 2026
- Wave 3 Sheep, Swine, Llama/Alpaca April 2026
Wave 2 – Rabbit and Goat packaging will begin shipping February 1st.
Due to the vast number of bags across our entire Home Fresh portfolio, we will be working through older bags prior to transitioning into new. Some products will transition faster than others, plant by plant.
To learn more about the research and testing behind our Home Fresh® Refresh, please listen to our recorded webinar HERE on KNG Central.
COMING SOON FOR CHICK DAYS 2026!
Building on the excitement and momentum of the refreshed Home Fresh brand and poultry bags in stores, we are looking forward to sharing our marketing plans for this upcoming season.
Be on the lookout for a special Chick Days announcement featuring NEW tools and resources, in-store materials, and Chick Boxes, which will be orderable at the beginning of February.