OUR PREMIUM HOME FRESH® MULTI-SPECIES LINE IS GETTING A FRESH NEW LOOK
Building upon extensive consumer research and unprecedented product research, development and testing, Home Fresh® packaging is getting a FRESH new look with attention-getting visuals that deliver our new 100% Freshness Guaranteed promise to the consumer.
From idyllic animals in a bucolic, countryside setting to easy-to-read and absorb key features and benefits, our new packaging provides customers the information they need to make informed decisions on the right feed they need for their animals across all life stages.
Due to the extensive breadth of our Home Fresh® product line, we are launching new packaging in three waves. Our extensive line of Poultry products will begin shipping in new packaging by December with some products possibly transitioning earlier in November.
- Wave 1 Poultry December 2025
- Wave 2 Rabbit, Goat February 2026
- Wave 3 Sheep, Swine, Llama/Alpaca April 2026
To learn more about the research and testing behind our Home Fresh® Refresh, please listen to our recorded webinar HERE on KNG Central.
MARKETING MATERIALS
We’re dedicated to ensuring a smooth and successful launch and transition—for our dealer partners, your customers, and the future of Home Fresh. Our goal is to position the brand in a way that inspires prospects to take a fresh look and discover the value we offer.
To support a successful launch and ensure strong in-store and digital visibility, we’ve developed a comprehensive suite of marketing materials:
Transition + Launch Materials
- Home Fresh Refresh overview guide
- Dealer product transition chart
- FAQs and talking points
- Recorded webinar training
- Poultry product pages
Orderable In-Store Marketing Support
- Header panel
- Wobbler
- Aisle violator with coupon pad
- Shelf talkers
- Counter mat inserts
- Product transition chart
- Poultry brochure
- Rack cards
- Exterior banner
- All items can be browsed here
Digital Assets
- Logo and icons
- Display posters
- Packaging
- Feed sample visuals
- Coming Soon: Social media graphics
- Coming Soon: Email graphics
- Coming Soon: Print ad
- Coming Soon: Updates to Astro
All materials will be available for download via the Dealer Portal. For questions or custom requests, please contact the Marketing Team.