NEW HOME FRESH® BAGS ARE MAKING THEIR WAY TO YOUR STORE!
New Home Fresh® Poultry eye-catching packaging is resonating with consumers as we are experiencing a sales surge while the remaining species from Rabbit to Swine are beginning their transitions.
Our new Home Fresh® packaging design is built on extensive consumer research, unprecedented product research, development and testing. It’s getting a “Fresh” look with attention-getting visuals that deliver our new “100% Freshness Guaranteed” promise to the consumer.
New packaging highlights key features and benefits customers need to make informed decisions on the right feed for their animals across all life stages.
Due to the vast number of bags across our entire Home Fresh portfolio, we will be working through older bags prior to transitioning into new. Some products will transition faster than others, on a plant-by-plant basis.
MARKETING SUPPORT & RETAIL MATERIALS
Wave 3 Sheep, Alpaca/Llama, and Pig transition materials are available to download:
- Wave 3 Launch Overview
- Transition Poster
- Brochures:
We continue to add to our resource library and orderable materials as they become available. Keep this KNG Central folder saved as a FAVORITE to be first to see these new product materials and promotional support.