NEW HOME FRESH® PIG, SHEEP, ALPACA & LLAMA BAGS ARE READY TO LAND AT YOUR STORE!
New Home Fresh® Poultry eye-catching packaging is resonating with consumers as we are experiencing a sales surge as we move into our Chick Days window. Wave 2, Rabbit and Goat packaging began their transitions in early February. This brings us to our third and final wave, consisting of our pig, sheep, and alpaca & llama products. These new bags have arrived at our manufacturing plants, and we will begin to transition into them starting April 1st.
Our new Home Fresh® packaging design is built on extensive consumer research, unprecedented product research, development and testing. It’s getting a “Fresh” look with attention-getting visuals that deliver our new “100% Freshness Guaranteed” promise to the consumer.
New packaging highlights key features and benefits customers need to make informed decisions on the right feed for their animals across all life stages
Due to the extensive breadth of our Home Fresh® product line, we are launching new packaging in three waves.
- Wave 1 Poultry December 2025
- Wave 2 Rabbit, Goat February 2026
- Wave 3 Sheep, Swine, Llama/Alpaca April 2026
Due to the vast number of bags across our entire Home Fresh portfolio, we will be working through older bags prior to transitioning into new. Some products will transition faster than others, plant by plant.
MARKETING SUPPORT & RETAIL MATERIALS
Wave 3 Sheep, Alpaca/Llama, and Pig transition materials are available to download:
- Wave 3 Launch Overview
- Transition Poster
- Brochures:
We continue to add to our resource library and orderable materials as they become available. Keep this KNG Central folder saved as a FAVORITE to be first to see these new product materials and promotional support.