While spring may be the busiest season for backyard poultry, fall presents valuable opportunities to connect with flock owners as they continue raising birds, add new chicks to their flocks, and prepare for the seasons ahead.
To help support these conversations, Home Fresh continues to offer a variety of Chick Days resources, educational materials, and promotional tools designed to engage customers and reinforce the value of a strong poultry nutrition program.
Turn Your Store Into a Poultry Destination
Whether you’re planning a poultry workshop, creating a seasonal display, or looking for ways to engage backyard flock owners, Home Fresh offers a variety of ready-to-use materials designed to support customer education and drive product awareness. Click here to view the complete catalog of available resources highlighted below.
- Fresh Start for Your Flock Workshop Kit for hosting in-store educational events and poultry clinics
- Workshop Posters that can be customized with event details to help promote your educational programs
- Poultry Care Guides, Poultry Product Guides, and product-specific rack cards covering starter, layer, multi-flock, and specialty poultry feeds
- Chick Starter, Extra Egg Layer, Meat Bird, and Duck & Goose posters that help reinforce key product benefits and nutritional messaging at the point of sale
- Poultry Feeding Charts, header panels, counter mat inserts, shelf talkers, shelf wobblers, aisle violators, banners, and window clings to create a stronger in-store poultry destination
- Social media graphics, product images, training videos, logos, and digital resources to support local marketing efforts and customer communication
- Live chick boxes, coloring pages, and lead-capture materials that can help create interactive experiences and spark conversations with both new and experienced flock owners
These resources make it easy to position your store as a trusted source for poultry expertise while creating opportunities to introduce customers to the complete Home Fresh feeding program.
Help Customers Build a Strong Foundation
Fall is a great time to reinforce the importance of proper nutrition from day one.
Many poultry enthusiasts continue adding birds throughout the year, making starter feeds an important part of the conversation. Home Fresh offers solutions for a variety of flock types and feeding preferences, including Chick Starter AMP, Chick Starter Non-Medicated, Organic Poultry Starter, and Multi-Flock Chick N Game Starter/Grower feeds. For customers raising specialty birds, be sure to recommend products specifically formulated for meat birds, turkeys, ducks, and geese to help support their unique nutritional needs.
Be sure to highlight:
- Complete and balanced nutrition for growing chicks
- Support for healthy growth and development
- The importance of proper feeding during critical early life stages
- Medicated and non-medicated options to fit customer preferences
- Species-specific nutrition for meat birds, turkeys, ducks, and geese
Positioning the right starter feed as the foundation of a successful flock helps build customer confidence and drives awareness of the full Home Fresh poultry portfolio.
Create Buzz with Keepin’ it Fresh Swag
Looking for a fun way to bring the Home Fresh brand to life in your store? Our Keepin’ It Fresh swag is available to help create memorable customer interactions and add personality to your poultry displays. Available items include Keepin’ It Fresh T-shirts, air fresheners, and stickers, all designed to celebrate the fun side of backyard poultry ownership.
Outfit employees in branded tees, hand out air fresheners to loyal customers, or add stickers to bags, displays, and giveaways. These simple touches can help strengthen brand recognition, spark conversations, and create a more engaging in-store experience for poultry enthusiasts.
👉 Stock up on Home Fresh swag and join in on the fun—Keepin’ it Fresh all Chick Days long!
Get Started Today
Whether you’re planning a poultry-focused event, building seasonal displays, or simply looking for ways to engage backyard flock owners, Home Fresh has resources available to support your efforts.
Reach out to your sales representative for access to Chick Days materials, educational tools, product information, promotional assets, and Keepin’ It Fresh swag.
Together, we can continue helping poultry customers raise healthy, productive flocks while building excitement around the Home Fresh poultry portfolio all year long.