The long-awaited Dairy Relaunch is almost here! Below are highlights of this exciting relaunch:
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- Updated formulas to follow new NASEM (National Academies of Sciences, Engineering, and Medicine) guidelines and ensure formulas fit today’s dairy cow and production level.
- To simplify our feeding program, changed the brand names of Total Stage® and Active™ to Velocity®.
- Developed 3 new Commercial Calf 18 Starter SKUs designed to provide an economy version of Velocity® calf starters. These will complement our Commercial Calf milk replacer and provide a complete feeding program from birth to 6 months old.

- After extensive product research, added proprietary MicroGold™ and a Zinpro® Verified level of Availa® 4 to the new Velocity® calf starters, growers and mixers.
- Developed a new Kent Dairy Feed bag to modernize our packaging look.
Stay tuned for an upcoming training webinar, transition documents, and relaunch materials for the expected relaunch this spring!
