COMING THIS SPRING! Dairy Relaunch

Mar 2026

The long-awaited Dairy Relaunch is almost here! Below are highlights of this exciting relaunch:

    • Updated formulas to follow new NASEM (National Academies of Sciences, Engineering, and Medicine) guidelines and ensure formulas fit today’s dairy cow and production level.
    • To simplify our feeding program, changed the brand names of Total Stage® and Active™ to Velocity®.
    • Developed 3 new Commercial Calf 18 Starter SKUs designed to provide an economy version of Velocity® calf starters. These will complement our Commercial Calf milk replacer and provide a complete feeding program from birth to 6 months old.

  • After extensive product research, added proprietary MicroGold™ and a Zinpro® Verified level of Availa® 4 to the new Velocity® calf starters, growers and mixers.
  • Developed a new Kent Dairy Feed bag to modernize our packaging look.

Stay tuned for an upcoming training webinar, transition documents, and relaunch materials for the expected relaunch this spring!