As we enter the final month of our paid media efforts for the Spring Chick Days Home Fresh marketing campaign, we are excited to share the growth we’ve achieved across key metrics. Our goals have focused on maintaining brand awareness through impressions while increasing clicks and engagement rates to drive consumer purchases, resulting in overall volume growth in Starter.
Campaign Highlights:
- Impressions: We have seen a 20% year-over-year increase in impressions, ensuring continued brand visibility.
- Clicks: Our efforts have led to a 34% year-over-year increase in clicks, driving more traffic to our website.
- Engaged Sessions: Engaged sessions on our website have surged by 66% year-over-year, indicating higher consumer interest and interaction.
- Social Media Growth: Our social media presence has more than tripled, with substantial growth in followers across Facebook and Instagram.
Looking Ahead:
As we wrap up this campaign, we are confident that our strategic approach and refined tactics will continue to drive positive results. Thank you for your dedication and hard work in making the Spring Chick Days Home Fresh marketing campaign a success. With the growth we have seen in the Starter business, we expect this to translate into positive growth for Layer sales as the season matures.