Help your customers raise strong chicks with Home Fresh® Poultry Starters 💪
Spring is just around the corner and we are ready for your spring chicks’ arrival. Our Chick Days plans are in full swing, and we have a full promotion plan and dedicated point-of-sale available in support of the season’s BIGGEST poultry sales window.
Big savings to come this spring 💰
We are offering multiple discounts this spring and we encourage you to pass these savings along to your customers as they begin raising new chicks and later transition to our Home Fresh layer feeds. These discounts will be available March 1 – April 30, 2025 and include:
- $60/ton discounts on 25#, 40#, and 50# products.
- $20/ton discount on full pallets.
More details about these promotions will be available soon.
Learn how we are driving customers to your stores for Chick Days 🐣
Our Chick Days advertising campaign will reach over 17 million backyard poultry customers, driving them to your store so they can take advantage of the great offers on Home Fresh Poultry Starter products. The campaign will run from March through May, across a wide variety of geo-targeted media, including the following:
- Display ads on Google, Grit, Countryside, and more
- Full page print ads in our top performing publications from last year including Chicken Whisperer and Hobby Farms
- eNewsletters and Custom eBlasts with sponsorships in Backyard Poultry, Mother Earth News, Chickens, etc.
- Paid Social on Facebook, Instagram, Quora, and Reddit
- Outbound email campaign to our poultry database
- NEW Sweepstakes with Mother Earth News!
New marketing materials available this month
Updated marketing materials will be available for order this month on KNG Central, including enhanced seminar kits to support your in-store educational events. Items will be added here as they are available for order.