Thank you to everyone who joined us for the Home Fresh® Chick Days 2026 Webinar! We’re excited to share that the full suite of Chick Days materials, digital assets, and educational tools are now live and ready for use.
Below is a quick recap of what we covered during the session, along with details on the resources available to support your spring season.
🟡 The New Chick Days 2026 Look & Feel
An updated visual identity featuring refreshed photography, brighter color palettes, and modern layouts built to stand out both in‑store and online.
🟡 Integrated Media Plan
- Print ads
- Digital ads and web banners
- Custom eBlasts and eNewsletter spotlights
- Sweepstakes
- Paid social
- Audio ads
CLICK TO VIEW FULL MEDIA CHART
The campaign runs February–June, with the strongest push in March–May during peak chick interest. We’re showing up where poultry owners learn, research, and make decisions—driving traffic back to your stores all season long.
🟡 Complete Lineup of Materials & Digital Assets
We created a Chick Days Materials Look Book designed as an easy‑to‑view, clickable guide. Every item links directly to its ordering or download page, making the process quick and simple so you can activate Chick Days in your store with ease.
CLICK TO DOWNLOAD LOOKBOOK!
Your full lineup includes:
- Updated signage and promotional material
- In‑store merchandising support
- Downloadable digital content for websites, email, and social
- New educational resources to help staff and consumers feel confident in poultry care
- Fun branded items to share with your customers
🟡 Enhanced Educational Event Support
We also introduced new programs designed to elevate in‑store chick education events—helping dealers connect with their communities and inspire new poultry owners. This includes our new “Fresh Start for Your Flock” workshop, a ready‑to‑host seminar that provides simple, engaging education for customers who are new to raising chicks or looking to grow their flock.
Work with your local TSM to get scheduled.
🟡 NEW Poultry Product Training Videos
A brand‑new video series created to make staff training easier than ever and ensure consistent customer guidance. Videos can be found HERE.
We’re Here to Support Your Season
If you need assistance with materials, event scheduling, or promotions, our team is here to help. Thank you for choosing Home Fresh® for your Chick Days 2026 success.