The Land Rover Kentucky Three-Day Event is one of the world’s premier equestrian 5* events showcasing the world’s highest level of equestrian eventing. It is held the last weekend in April and this international event draws the best horse and rider combinations worldwide. The weekend attracts people from around the United States and the globe to watch leading riders compete in addition to shopping at a large trade fair. There are also 4* and 3* Grand Prix jumping events held over the same weekend. The attendees for this large event come from all over KNG’s trade area, throughout the Midwest and the East Coast.
The Sentinel brand has been a part of this event since 2015. In addition to being the social media sponsor with Practical Horseman magazine, KNG is an event sponsor. We had a booth in the trade fair featuring Sentinel Horse Feeds with many exciting booth activities, daily drawings and a Grand Prize drawing. We are a co-sponsor of the Practical Horseman course walk and had Sharon White (5* international rider) in our booth for a signing.
KNG and the Sentinel brand also kicked off a new Sentinel advertising campaign at the start of this exciting event! The new campaign, “We Know You Know” is reflected in our new ads and booth design. We know horse owners know all the unique personalities of their horses and we have the nutrition for all the life stages, activities and needs of their horses. We encouraged horse owners to post photos of their horses with the hashtag #nohorselikemyhorse and they could see their photos posted in our booth.
