This September, Sentinel Horse Feed was a proud sponsor at two of the halter industryās most prestigious events: the Breeders Halter Futurity in Des Moines, IA, and the WCHA Halter Million in Fort Worth, TX. Both shows brought together elite competitors, passionate horse owners, and a vibrant community of breeders and exhibitorsāmaking them ideal platforms for Sentinel to connect, educate, and support.
Breeders Halter Futurity ā Des Moines, IA
Celebrating its 15th anniversary, the Breeders Halter Futurity featured expanded classes, including the new Intermediate Division of the Mare Power Weanling Classes, and a lively social atmosphere. Sentinelās booth welcomed attendees with product education, samples, and giveaways, reinforcing our commitment to supporting the health and performance of show horses at every level.
WCHA Halter Million ā Fort Worth, TX
Held at the Will Rogers Memorial Center, the WCHA Halter Million showcased over $1 million in payouts and welcomed horses of all breeds and colors. Sentinelās sponsorship and booth presence helped highlight the role of nutrition in producing sound, high-performing horses. As the Official Feed of WCHA, Sentinel continues to support the organizationās mission of promoting conformation, athleticism, and responsible breeding.
Strong Brand Presence & Customer Engagement
Sentinel had a strong presence among exhibitors at both events, with many already feeding Sentinel Safe Start. Our team had great conversations with new prospects, sharing the benefits of Safe Start and educating customers on how proper nutrition supports growth, development, and performance in young horses. These interactions helped reinforce Sentinelās reputation as a trusted leader in equine nutrition.
Thank you to our sales team and dealer partners who helped make these events a success. Your support ensures Sentinel continues to be the Guardian of Equine HealthĀ®ābuilding stronger connections and healthier horses, one show at a time.