📣 Sentinel in the Spotlight: Recent Marketing Wins Connecting with Horse Owners & Riders

Jul 2025

Team Sentinel has been making exciting strides in reaching horse owners, competitive riders, and equine enthusiasts through a variety of trusted media platforms. These recent marketing opportunities have helped us educate, engage and build trust with our audience—while reinforcing Sentinel’s position as a leader in equine nutrition.

Here’s a quick roundup of our latest media features:

🎙️ Podcasts That Educate and Inspire

  • Eventing Nation Podcast – Kristyn Sturken joined to discuss how Sentinel supports performance horses, connecting with the eventing community through authentic, expert-driven conversation. Listen here.
  • The Quarter Horse Podcast – Dr. Raub shared insights on Quarter Horse nutrition, covering the benefits of extruded feed and the importance of digestibility for the wide range of energy demands in Quarter Horses. Listen here.
  • Horses in the Morning Podcast – Kristyn Sturken discussed how extruded feeds benefit endurance horses by improving nutrient bioavailability and stamina through higher fat content. She also noted the ease of soaking the feed into a mash to support hydration during long rides. Listen here.

📰 Real Stories, Real Impact

  • Cricket’s Comeback – Born with Dummy Foal Syndrome and unable to nurse, Cricket began eating Sentinel Safe Start early—and thrived. Now she’s healthy, growing, and a testament to the power of the right nutrition. Read the story.
  • Life Saving Sentinel – After choking 4 times in 2 weeks, Bootleg switched to extruded Sentinel Senior and Sentinel Care Omegatin and has been thriving ever since. Share the post.

💡 Educational Outreach

  • Ask an Expert – Hosted on Equus Magazine.com, this platform continues to be a powerful tool for education and engagement. It features a growing library of articles and videos on equine nutrition, along with live community interaction where horse owners can ask questions and receive expert answers in real time.
  • My New Horse – This platform reaches a broad audience of new and returning horse owners, offering accessible, beginner-friendly content. A recent highlight includes a feature on Ration Balancers, helping readers understand when and why they might be needed in a horse’s diet. Read the article.
  • The Plaid Horse Magazine – In the July issue of The Plaid Horse, Sentinel was featured in a spotlight article highlighting the importance of nutrition for performance horses, emphasizing how a balanced feeding program helps equine athletes stay health and competitive. Read the article on pages 58-59 here.

These placements are more than just media hits—they’re meaningful touchpoints that help us build trust, answer real questions, and position Sentinel as a go-to resource for equine nutrition. Whether it’s through expert-led podcasts, heartfelt testimonials, or interactive educational platforms, we’re creating valuable connections with horse owners and riders across disciplines.

How You Can Use This:

  • Share these stories and links with your customers and prospects.
  • Use the expert insights in your conversations to build credibility.
  • Highlight our presence in trusted media to reinforce brand confidence.

Let’s continue building on this momentum with purpose and impact.

Have a success story or customer feedback to share? Send it our way—we’d love to feature it in future campaigns.