We’re excited to announce the launch of our Home Fresh Extra Egg Layer “Proven Egg-Cellence” campaign, rolling out this July! Backed by compelling research and packed with marketing support, this campaign is designed to help you drive sales, educate customers and highlight the clear advantages of Home Fresh Extra Egg Layer over the Leading National Brand.
🧪 Research-Backed Results
Our latest feeding trial delivered egg-ceptional results:
- Egg-stra Efficient – Requires 15% less feed while delivering more eggs.
- Egg-stra Strong Shells – Shell strength was 9% stronger than the competition.
- Egg-stra Vibrant Yolks – 3 out of 3 panels preferred the look and taste.
- Egg-stra Nutritious – Contains 85% more Vitamin E.
- Egg-stra Savings – Cost per dozen: $1.50 vs. $1.90 with the national brand.
🛠️ Marketing & POP Materials
To support this campaign, we’re rolling out a full suite of orderable marketing assets, including:
- 18″ x 24″ Display Poster
- 11″ x 17″ Testimonial Poster
- Shelf Wobbler
- Counter Stand
- Rack Card / Handout
These materials are designed to help you educate customers in-store and drive conversion at the point of sale.
📲 Digital Assets for Promotion
You’ll also have access to:
- Social media graphics and captions
- Email content blocks for customer outreach
- Web banners and digital ad assets
These tools make it easy to spread the word online and keep your audience engaged.
💥 Promotions to Drive Sales
- Trade Promotion – June – July
- $1.50 off per 50 lb bag
- $1.20 off per 40 lb bag
- $0.75 off per 25 lb bag
- Bonus: Receive an additional $20 off when ordering in full pallet quantities
- Astro Offer – Register for this Home Fresh offer in August to extend a $3 off any 40 lb bag or larger Home Fresh Layer product.
✅ What You Can Do Now:
- Order POP materials through KNG Central.
- Download digital assets and schedule your social posts.
- Educate your team on the research claims and key talking points.
- Promote the Astro offer to your customers and encourage repeat purchases.
Let’s make this campaign a success and show customers why Home Fresh Extra Egg Layer is truly Proven Egg-Cellence!