PHASE II is here! New SKUs that are part of this phase are now available. We’re excited to be offering the updated formulas for ArrivalMax® products that will now be under the Feedlot™ brand along with the former Kent® cattle cube SKUs with updated formulas now under the new RangeBoss™ brand. Note that due to so many SKUs, there is limited space on price cards. So be sure to check with your plant on pricing if you don’t see them on your price card. You can find the SKU Transition document HERE.
The new beef bags should start hitting the market starting in August, depending on current bag inventories at your plant. New EnergiLass® barrel caps are already showing up on product. The 30% protein 33.3# block and 40# mineral block will both start showing up very soon with new labels under the RangeBoss™ brand.
Dealer point-of-sale launch kits are in development and should ship out by end of August. The marketing plan with planned print ads, digital ads, videos, social media and more is planned to begin on October 1.
A dealer training session for Phase II was held on June 15 where subject matter experts walked us through the new products and transitions within the beef portfolio. If you missed that webinar, you can access the recording by going to Dealer Central and logging into your KNG U account.
With our new Feedlot™ and RangeBoss™ SKUs and the discontinuation of Go Pro®, Grass Country®, we have new sales points. Here’s how those now look:
| Brand | Sales Points |
| Framework 365 Mineral® 7000 Codes | 5 |
| Kent® Performance Primer | 5 |
| Baby Beef | 4 |
| EnergiLass® | 3 |
| Precision® Dairy Beef | 3 |
| Feedlot™ | 3 |
| Feedlot™ Co-Product Balancer | 3 |
| Feedlot™ ArrivalMax® | 3 |
| Feedlot™ No Roughage Beef | 3 |
| Feedlot™ Arrival® | 3 |
| Feedlot™ Cattle AN | 3 |
| RangeBoss™ Mineral | 3 |
| RangeBoss™ Exact Beef® | 3 |
| RangeBoss™ Cube | 3 |
| RangeBoss™ Tub | 3 |
| Cattle Cubes | 1 |
| Commodity Pellets | 1 |
| Creep | 1 |
| RoboPellet | 1 |
| SweetFlakes® | 1 |
Note: Go Pro® SKUs are being discontinued. Grass Country® SKUs are now called RangeBoss™
Cattle Mineral. Arrival Conditioner Complete is now under Feedlot™.
Not all products/product families are shown
Be sure to reach out to your Territory Sales Manager if you have any questions on Phase II of the Beef 2.0 launch.