OUR ADVERTISING PLAN IS WORKING AND DELIVERING VIEWS AND TRAFFIC
Our Chick Days advertising campaign is in full swing and driving traffic for Home Fresh Poultry Starter products. We are tracking 60% higher than email performance benchmarks for open and click-through rates, which means the campaign is resonating with consumers and they are taking action to receive their $5 off coupons!
Here are a few of our print and digital ads in action:
Our campaign will continue to run through May and we will refresh the creative and messaging each month to ensure the visuals remain engaging.
As a reminder, we will be advertising across a wide variety of geo-targeted media to reach our audience including the following:
- Full Page Display ads on Google, Facebook, Quora and Pinterest
- Newsletter sponsorships in Backyard Poultry, Grit, Mother Earth News and Countryside
- Full page print ads in Backyard Poultry and Mother Earth News
- Podcasts on Chickens and Hobby Farms
- Kent and Blue Seal Instagram posts
- Direct email outreach to our Poultry database
HOME FRESH® POULTRY STARTERS PROMO ENDS SOON!
Multiple discounts are available and we encourage you to pass these along to your customers as they begin raising their new chicks this season.
Discounts include:
- $50 / ton discounts on 25#, 40# and 50# products
- $20 / ton discount on Full Pallets
- $20 / ton Bonus Growth Rebate
DATES: March 1, 2023 – April 30, 2023