Promotion Overview: July – December 2025
View the Kent and Blue Seal promotion summary sheet for July – December 2025.
New Dealer Show Awards Program
Encourage your customers to submit their show wins and have a chance at earning Dealer Dollars and free feed through the new Dealer Show Awards Program.
New Resource: Pet Nutrition Guide
Empower your customer conversations with the new Pet Nutrition Guide—a comprehensive, science-based reference covering Native®, EnTrust®, Kent®, and Blue Seal® Classics to help you recommend the best nutritional solutions for every pet.
Home Fresh Products Discontinued
Effective September 1, 2025, the following Home Fresh® products have been discontinued, with suggested replacements listed where available.
Kent Puppy Prime Pet Food Discontinuation Notice
Kent Puppy Prime™ 20# (Product #7810 – Midwest) has been discontinued; remaining inventory will be sold until exhausted, with EnTrust® Puppy and Native® Puppy offered as alternative options.