Sentinel® Marketing Update: March Activations & Where You’ll See Us in Market
As we move into March, Sentinel is amplifying its presence across key equine consumer touchpoints—digital, in-person, and educational. Below is a snapshot of what your customers will be seeing from the brand this month and how you, as a trusted dealer partner, can take advantage of these activations.
Sweepstakes Alert: The Ultimate K3DE Experience
Sentinel is launching an exclusive giveaway tied to the Kentucky Three‑Day Event—one of the most prestigious competitions in the country. In partnership with Practical Horseman and Equus, and supported by targeted digital advertising in key regions, this sweepstakes is designed to increase brand visibility, strengthen recognition within the equestrian market, and grow qualified leads.
Download Poster
Customers will have the chance to enter for a VIP trip for two to the 2026 Kentucky Three‑Day Event, including flights, hotel accommodations, a rental car, and Lexington Club VIP passes. This high‑value prize is designed to spark excitement and elevate engagement with the Sentinel brand.
For dealers, this activation reinforces Sentinel’s ongoing investment in national visibility and provides a unique opportunity your customers can only access through our brand. As Sentinel becomes more recognizable and top‑of‑mind, the entire dealer network benefits.
YOUR CUSTOMERS HAVE A CHANCE TO WIN!
Display this poster in a high‑visibility area, direct customers to scan the QR code to enter, and mention the sweepstakes to your customers or share on your social channels. It’s an easy, turnkey way to support brand momentum and connect your customers with a standout experience.
Don’t Miss It: Free Virtual Learning at EquiSummit
The event runs March 11–12, featuring sessions on forage quality, gastric ulcers, low‑starch diets, postbiotics, and more. Sentinel will be represented through Dr. Randel Raub’s session, “Beyond the Label: Determining Efficacy and Safety in Equine Supplements,” focusing specifically on supplement safety. The full agenda can be found here.
EquiSUMMIT reinforces the science-backed nutrition behind Sentinel—helping strengthen consumer trust in the products you carry. You can easily join in and share the free registration link with your customers: AttendEquiSummit.com.
Sentinel products are formulated with Kemin’s CLOSTAT and ButiPEARL Z EQ. Check specific products for details.
See Us Live: Horse World Expo in Pennsylvania
Sentinel will be on‑site at Horse World Expo, connecting directly with horse owners and sharing the benefits of our equine nutrition lineup. This event draws an engaged audience of riders and owners, giving us a valuable opportunity to answer questions, offer guidance, and reinforce Sentinel as a trusted, premium feed option.
Our presence helps keep the brand visible and top‑of‑mind with consumers who are actively seeking solutions for their horses’ health and performance. It also supports dealers by strengthening overall awareness and familiarity with the Sentinel name.