The NEW Sentinel Care Topline 30 bags are arriving at dealerships with a bold, new look! You should see them at any time now and into December. There are no changes to the product code or UPC and no changes to the formula.
NEW LOOK, SAME GREAT PERFORMANCE will be featured on the front of the bag.
This updated look is part of a larger project we’re calling Sentinel 3.0 and you will hear more about it in early 2026.
Why Sentinel 3.0?
The Sentinel® brand has experienced strong growth in both awareness and volume over the past few years. To build on this momentum, we’re evolving the Sentinel product family with clearer segmentation and more targeted solutions.
What’s Coming?
The updated Sentinel lineup will feature five distinct segments, designed to make it easier for customers to find the right product for their horse’s needs:
This new structure will help customers more easily identify the right product for their needs while reinforcing Sentinel’s reputation for quality and innovation.
Key Highlights
- Continued expansion beyond extrusion to broaden offerings
- Key Inspire and Inspire PEAK products will transition to the Sentinel brand
- A refreshed visual identity for clearer communication
- Integration of insights from recent consumer research
- Formula updates for Performance Pellets and Extruded Textured feeds, now including gutWise™ Technology
What’s Next?
✅ Please review the Sentinel 3.0 Product Overview and Transition Chart for details on upcoming changes.
✅ We anticipate additional updates beginning February/March 2026.
✅ Stay tuned for Sentinel 3.0 webinars in early January 2026.