Coming in late November or early December, the Sentinel Care Topline 30 will debut a bold, new look—the first step in an exciting brand evolution we’re calling Sentinel 3.0. You’ll hear much more about this transformation in early 2026, but here’s your sneak peek!
New Look, Same Great Performance!
No changes to the product code, UPC, or formula—just a fresh new design to match the strength of the Sentinel brand.
Why the Change?
The Sentinel® brand has seen significant growth in both awareness and volume in recent years. To build on this momentum, we’re expanding and refining the Sentinel product family with a clearer segmentation and more targeted offerings.
What’s Coming in Sentinel 3.0?
The Sentinel lineup will soon include five distinct segments, designed to better meet the needs of our customers and their animals:
- 100% Extruded
- Performance Pellets
- Extruded Textured
- Care Supplements
- Forage Extenders
This new structure will help customers more easily identify the right product for their needs while reinforcing Sentinel’s reputation for quality and innovation.
Stay tuned for more updates as we roll out Sentinel 3.0. The transformation starts with Sentinel Care Topline 30—and it’s just the beginning!